SRH Law attorneys Brian Dunkiel and Rebecca Boucher discuss the legal implications of making claims when marketing natural foods in the article Be Careful in Making Product Claims, published in the July issue of Food Processing Magazine.
The article describes some common-sense measures and other precautions that food makers can take to avoid law suits. In addition, other claims, such as using a seal of approval or certification from a third party, claiming the product is better than others, or claims about the packaging of a product, may be regulated terms or subject to legal standards.
Brian has also posted specifically about “All Natural” and “100% Natural” claims in food marketing.