Lawsuits against food producers marketing products as “all natural” and “100% percent natural” understandably make food makers nervous. Once named in a class action suit, the cost of defending the Read more »
Green Marketing
Burlington Free Press Article: Brian Dunkiel on The Art of Making Green Marketing Claims Stick
Consumers are increasingly looking for Green products in today's marketplace, but how can marketers highlight the environmental performance of their product while adhering to the recently-released Read more »
NAD Recommends Marketer Discontinue “Eco-Friendly” Claim
Almost a month after the Federal Trade Commission (FTC) released its revised Green Guides, the National Advertisers Division (NAD) of the Better Business Bureau ruled that GreenPan, Inc. should Read more »
Claiming Biodegradablility or Compostability – Patents, Labeling, and the FTC
As reported here earlier this week, the Federal Trade Commission (FTC) has revised its Green Guides, guidance to marketers for the use of certain terms so as to prevent deception in the marketplace. Read more »
FTC Issues Final Revised Green Guides 2012
Today, as anticipated, the Federal Trade Commission (FTC) issued its updated Green Guides for 2012. At a briefing on the Green Guides held today in New York City, the FTC’s, Jim Kohm, explained that Read more »
Brian Dunkiel Presents on Green Marketing at Vermont Law School
On Tuesday, June 12, Brian Dunkiel is giving a presentation at Vermont Law School entitled ‘Cleaning Up Environmental Marketing: Practical Steps to Avoid Greenwashing.’ The presentation will Read more »
Brian Dunkiel Talks Green Advertising and FTC Green Guides at VBSR’s Spring Conference
On Tuesday, May 15, SRH Law’ Brian Dunkiel served as moderator for a panel discussion entitled “Green Marketing: How to Be Effective” at VBSR’s Spring Conference. The panel, which included Seventh Read more »
Green Marketing Claims – FTC Green Guides: Renewable Energy and Carbon Offsets
When informing customers, clients and consumers about the new solar panels located at your business, is there any difference between saying that the electricity is being “powered by solar energy” Read more »
Brian Dunkiel to Speak on Green Marketing Legal issues at Vermont Businesses for Social Responsibility Event on January 31, 2012
Next week, Brian Dunkiel will present at Vermont Businesses for Social Responsibility's SOLO circle on Green Marketing Legal Issues. VBSR is a business trade association dedicated to promoting good Read more »
Green Marketing – USDA Biobased Certified Products Coming Soon
The U.S. Department of Agriculture has launched a voluntary product certification for biobased commercial and industrial products. The first round of certification approvals went to goods from 11 Read more »
