SRH Law helps clients communicate efficacy, performance, and environmental and health benefits for their products and services while staying within the legal boundaries that govern marketing claims. Through a comprehensive review of product labels, digital and print advertising, social media campaigns, and other promotional materials, we help clients identify claims substantiation requirements, assess claims risks, and help ensure compliance with the FTC’s “Guides for the Use of Environmental Marketing Claims” (“Green Guides”), federal, state and local consumer-protection regulations, and the standards of the National Advertising Division.
A few common issues we assist clients with are:
- Recyclable, biodegradable, and compostable packaging
- Renewable energy, carbon offsets, and renewable energy certificates
- Carbon neutrality and carbon footprint
- Source reduction and local sourcing claims
- Sustainability claims and life-cycle assessments
- Seals, logos, and third-party certifications
- Commercial Co-venture campaigns
- Social media campaigns and influencer agreements
- Claims challenges and litigation
